ROI in the Real World

Industry execs meet to discuss the real-world value - and challenges - of measuring ROI in retail environments!

About two dozen retailer and design firm executives gathered for A.R.E.’s first ROI roundtable to discuss the state of ROI measurement in retail environments. "The conversation, held in Chicago during GlobalShop and moderated by Bruce Barteldt Jr., of Charlotte, N.C.-based Little, explored many aspects of testing, measuring, and using the resulting data to make decisions in the retail environment. Following are a few highlights.

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