The 5 Rules of Retail

Lighting, as part of the store experience, is playing an increasingly important role in creating visually distinctive selling spaces. David Dalziel, creative director of Dalziel and Pow, store design specialists with offices in London, Mumbai and Shanghai, credits an amalgamof architecture, display fixturing, graphics and lighting for the longterm success of a merchandising environment.

“In retailing, the best lighting can transform an interior,” he notes. “As developments continue to come thick and fast, the most creative use of in-store lighting is a scheme that makes both store and stock sing.”