The Exciting Tipping Point in Retail Illumination!

When it comes to the physical and visual perception of our environments, we can all agree that lighting plays a major role. We are at an exciting tipping point in the illumination of retail environments. The cost of energy, new regulations, velocity in the green movement, the evolution of LED technology and the need to increase sales per customer have combined to motivate retailers to consider how new alternatives might have a positive affect on both their top and bottom lines.

Hence, we are witnessing an emerging and significant trend (maybe even a quantum leap) in retail lighting. The most efficient way to articulate the trend is to consider the ratio of lighting solutions positioned above eye level and those that are at or below eye level. In the immediate future, you’re going to see more lighting installed below eye level than ever before. 



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