LOWE’S merchandising department decided illumination of rack displays would increase Eye to Product Ratios and help to increase sales. However, the solution needed to be modular and easily repositioned when store sets change.
Hera’s Elite-LED HO was employed. High output, modularity, flexibility, energy efficiency and low maintenance costs were achieved.
Rack lighting is more consistent and much more flexible than before. Merchants are happy with the ease and flexibility of relocating lighting when necessary.